Existing is Enough: Social Media & Small Business
Hey Curlies ✨️
I hope you all are enjoying your Friday! Days are moving on by we are finally in September💜. Time for rebirth, reflection, and just EXISTING. Everything can feel like it's going on at once, but you must stay locked in on your path. It's okay every now and then to put your head in the clouds. I have taken more breaks on Natural Divinity Products ✨️ to focus on my personal journey. I show myself grace and learn I can keep going at my own pace. Social media and small business have changed drastically along with the economy. You may feel discouraged but never forgotten. You eventually learn there is STILL more work to do.✨️
Tonight's blogspot post is Existing is Enough: Social Media & Small Business.
Existing is Enough:
✨ Existing is Enough ✨
Small business owners—just showing up is powerful. Your presence, passion, and persistence matter. Even on hard days, remember: existing is enough. 💜
Social Media & Small Business:
Decline in Small Business Economy & Social Media Impact
1. Rising Costs & Inflation
Many small businesses are struggling with increased costs of goods, shipping, and rent, while customers are spending less.
2. Shifts in Consumer Behavior
Online shopping with big-box retailers and same-day delivery has pulled customers away from small, local shops.
3. Social Media Algorithm Changes
Platforms like Instagram, Facebook, and TikTok have shifted to pay-to-play models. Organic reach is dropping, making it harder for small businesses to get seen without paid ads.
4. Competition with Big Brands
Larger companies have bigger budgets for ads and influencer campaigns, which often drowns out smaller brands in feeds and searches.
5. Digital Fatigue
Audiences are spending less time engaging with content and more time passively scrolling, which hurts discovery and organic growth for small businesses.
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Here are 5 ways you can help promote and uplift Black-owned businesses, especially during times when social media visibility and small business growth can feel like it’s slowing down:
1. Share on Social Media Regularly
Use your platforms to highlight Black-owned businesses. Post photos of their products, tag them, and share their stories. Consistent sharing helps amplify their reach beyond their immediate circle.
2. Leave Reviews and Testimonials
Positive reviews on Google, Yelp, or their website build trust and encourage new customers to support them. Word-of-mouth is still one of the strongest marketing tools.
3. Collaborate and Cross-Promote
Small businesses can partner with each other for joint promotions, bundles, or pop-up events. Collaboration exposes them to new audiences while reducing marketing costs.
4. Shop Intentionally and Frequently
Go beyond one-time purchases. Make a conscious effort to regularly buy products or services from Black-owned businesses to help sustain them long term.
5. Support Offline & Community Engagement
Attend local markets, fairs, and networking events featuring Black-owned businesses. Offline support builds stronger community ties and can drive more loyal, repeat customers.
We appreciate you taking the time to read tonight's blog entry. Your engagement and insights are very important to us. We are always striving to improve and provide quality content for our readers. The team is eager to hear any feedback you may have. Your thoughts are highly valued and will help us in the future. 💖✨😊
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